The benefits of being a Premier Club Reward member

If you and your family travel to London frequently for work, leisure or family holidays the city offers something new to do almost every day. After booking a stay at one of the luxurious Park Grand or Shaftesbury hotels you can become their member and enjoy some exclusive member specific premier rewards.

Being a member with this group of hotels provides a luxurious and comfortable stay for you and your family in the heart of the city. These hotels are located in London’s most prime locations and are close to the man tube and bus links of London that make commuting super-easy and fast for you. Plus, these hotels are close to almost all popular London attractions.

membership card

As a member, here are the exclusive benefits and services via the Premier Club Rewards:


As a member of the Premier Club Reward programme, whether you are travelling for work, business or leisure, you get a chance to earn points every time you book a stay at one of our properties. As a loyal and valued member, you will get something back on your every visit to the hotel or you will be able to earn redeemable points as much as you can. In this programme you can start earning as soon as you sign-up. You earn 10 Premier points for each 1 spent, you can then start collecting these points and once you reach the required mark, you can redeem them for a Free night’s stay at our esteemed properties that are located in prime and superb locations of London. You can find the list of or properties at the Premier Club Reward website. So, every stay of yours at the hotels becomes more rewarding. You will also get our exclusive offers which will help you save as well as help you earn more points. All members get an exclusive 10% off the Best Available Rate if you book directly through the hotel’s official website.  Once you are registered you will automatically earn 100 reward points and then keep accumulating from there on every stay of yours.


Redeeming your earned points at any of our hotels is super simple. The hotel staff is always on hand to help you take full advantage of every point you earn with Premier Club Rewards Programme. You will be provided with best quality of services and guest experience in any hotel that you may choose. All you need to do is collect 15,000- 40, 000 points that will give you access to different properties according to the points collected. With this free stay you are also entitled to a range of complimentary services and facilities that will make your stay even more comfortable and memorable.

Hotel Rewards programe

Membership Benefits

Once you join, you will join under Silver membership and while collecting points and redeeming free nights you can progress towards Gold and Platinum Memberships that give you access to more complimentary facilities, amenities and services.

Booking Discounts

Exclusive for Premier Club Rewards member  is the an additional 10% off on the best available rate for all bookings made through Visit the website for more information.

How to become a member?

The Premier Club Reward programme is free and simple to join. All you have to do is book a stay with one of our hotels, fill up a simple registration form online, submit it online or ask at the hotel reception for registration. As soon as this is received your membership will begin.

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