5 Iconic Shopping Destinations in London

London is one of the world’s most sought-after cities for shopping. Explore the city’s most popular shopping destinations, buy gifts to take back home and browse the latest collections from your favourite brands. Become a Premier Inn Rewards Club member today and reserve a dreamy stay with exclusive privileges. Whether it’s shopping, dining, or soaking in London’s vibrant culture and rich history, avail special discounts on primely-located luxury hotel stays for a memorable experience, enjoying London’s best bits! Read on for some inspiration and start planning your shopping adventure, now!

Oxford Street

Located in the heart of West End, Oxford Street is the busiest street in London! With over 300 stores and the most diverse range of British and international designers, shop everything from designer apparel, and luxury beauty products to accessories and homeware here. Experience London’s shopping culture in its truest sense at Selfridges on Oxford Street. It is one of the largest luxury department stores in the city dedicated to high-street clothing, chic accessories, premium beauty products, fragrances, books, and gifts. A fun-filled shopping experience is best concluded with a sumptuous meal! Dine in at the Grand Restaurant Paddington and treat yourself to a luxurious dining experience!

Camden Market

Camden Market is known for its goth vibes and independent boutiques, perfect for buying contemporary designs or vintage gems. Being one of the most vibrant shopping destinations in London, you’ll find everything from accessories, to clothes, and antiques at this market. Make a day of it as you start with a hearty breakfast at Hyde Park Hotel restaurant, browse for handmade crafts, unique gifts, and jewellery and suit your palette with tantalising street food along the way!


You must have noticed the legendary Harrods play cameos in famous movies!

London’s most renowned luxury retail department store features seven floors, each one designed for a premium shopping experience. Find an enviable selection of luxury clothing brands, premium beauty products, bags, and statement jewellery. Shopping at Harrods is a whole different experience, and you can also avail their personalised shopping service led by a team of experts that help you enjoy the shopping day of your dreams! Take the weight off your feet as you dine in at one of the store’s restaurants serving food prepared by Michelin-star chefs and ingredients from their popular Food Hall.

Brick Lane

Make a great addition to your list as you explore the bustling Brick Lane Market in Shoreditch! If you love flea markets hunting for kitsch collectables, antiques, and stunning fabrics, this is the place to be! Explore an excellent underground space packed with vintage furniture, jewellery, records, quirky clothing, and accessories. In Shoreditch itself, you’ll find an array of small and independent shops and British designers that are worth a visit. If you’re visiting on a Saturday, be sure to visit the alluring Columbia Road Flower Market nearby for a true Londoner-like shopping experience!

Covent Garden

London’s Covent Garden is always a joy to discover on foot. This beautifully covered marketplace is located only moments away from your luxury accommodation in Kensington where you’ll find a diverse range of international brands, designer labels, and beauty and lifestyle stores. If you’re in the area, don’t miss the opportunity to discover Neal’s Yard for luxury beauty and health products and gourmet delights!

Bicester Village

For shoppers who want to go the extra mile, find Bicester Village right outside of London. Experience designer outlet shopping at its best at Bicester Village with over 150 boutiques of world-renowned fashion, lifestyle, beauty, and homeware brands! Venture off to Bicester in Oxfordshire and wander around this high-end retail heaven, perfect for all fashion aficionados. Browse the latest drops from your favourite luxury brands, must-have exclusive fashion pieces and more! It’s easily accessible from central London by train, taxi, or bus, so plan your visit now!

Add these amazing shopping experiences to your list and join the premier club rewards programme to make the most of your London holiday. Earn free night stays, and complimentary room upgrades and have a great time exploring and shopping!

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