Membership Levels & Benefits

The Shaftesbury London Hotels has implemented several new features to the Premier Club Rewards programme to make your stays more pleasant, memorable and rewarding. Because we value each and every Premier Club Rewards member and wish to nourish our relationship with innovative ways, we have taken the programme to yet another more exciting level that aims at building a long-term relationship while thanking you for your loyalty.

Your membership levels are based on your stay activity and because each membership level is special, you will be treated as such. The more you stay at The Shaftesbury Family hotels, the more generous your Premier Club Rewards benefits become, including earning Premier Points, complimentary room upgrades (based on availability) and much more. There are three Premier Club Rewards levels: Silver, Gold and Platinum which allow guests to participate in unique experiences.

Silver Membership

Gold Membership

Platinum Membership

Redeem Points

Silver Membership:

To become a Silver-level member of the Premier Club Rewards, all you need to do is to join the programme. As a Silver-level member, you will receive the below valuable benefits and services every time you stay with us.

Points that never expire
Extended check-out (Subject to Availability)
One bottle of Water per Stay
Fruit basket in room on the day of arrival
Complimentary Room Upgrade (Subject to availability)

Gold Membership:

Your Gold membership extends you access to superior benefits and awards in addition to Silver benefits. You will be awarded the Gold membership after staying a minimum of 30 qualifying nights at any participating hotel during any consecutive 12-month period. As a Gold-level member, you will receive the below valuable benefits and services every time you stay with us.

Points that never expire
Extended check-out (Subject to Availability)
One bottle of Water per Stay
Fruit basket in room on the day of arrival
Complimentary Room Upgrade (Subject to availability)
Free broadband in the Club Lounge (in most hotels) and in the guestrooms
Sunday-Monday Discount
Free Local calls and faxes

Platinum Membership:

During any consecutive 12-month period you will need a minimum of 60 qualifying nights at participating hotel. As a Platinum level member, you will receive these valuable benefits and services every time you stay with us. you will experience the highest level of membership and have access to our most generous benefits and awards.

Points that never expire
Extended check-out (Subject to Availability)
Daily bottle of Mineral Water in room
Daily Fruit basket in room
Complimentary snacks per stay in the bar room from 5.00 - 7.00 pm at the BW Premier Shaftesbury Piccadilly, BW Premier Shaftesbury Kensington, BW Shaftesbury Paddington Court London, BW Shaftesbury Paddington Court Suites & Club Room
Complimentary Room Upgrade (Subject to availability)
Complimentary newspaper in room
Free broadband in the VIP Lounge (in most hotels) and in the guestrooms
Sunday-Monday Discount
Free Local calls and faxes
Complimentary use of Club Lounge in most hotels

Redeem Points:

Earn 10 Premier points on each 1 Pound spent in our hotels and collect enough Premier points to redeem a free night stay and enjoy the below privileges:

Redeem 10000 Premier points for a free night stay in a standard Double Room at any of the Shaftesbury participating property except The Montcalm, the BW Premier Shaftesbury London Piccadilly, Park Grand London Paddington and Shaftesbury Suites London Marble Arch.
Redeem 15000 Premier points for a free night stay at the BW Premier Shaftesbury London Piccadilly.
Redeem 20 000 Premier points for a free night stay at the Park Grand London Paddington, Shaftesbury Premier London Marble Arch and Shaftesbury Suites London Marble Arch.
Redeem 25 000 Premier points for a free Head/Foot Massage at SPA at The Montcalm.
Redeem 50 000 Premier points for a free night stay at The Montcalm London.
Redeem 75 000 Premier points for a free Luxury Stay experience at The Montcalm London. The Luxury Stay experience includes a stay in one of the Montcalm Luxury Suites and complimentary Head/Foot Massage for up to two people.
Redeem 85 000 Premier points for a free WOW experience at The Montcalm London. The WOW experience includes a stay in a WOW suite, A complimentary afternoon Tea/Coffee for two people, complimentary facial treatment or body massage for one person and complimentary dinner for two in Vetro.
Complimentary Breakfast
Bottle of Mineral Water in room on the day of arrival
Fruit basket in room on the day of arrival
Complimentary Bottle of Wine and Box of Chocolate in room on arrival per stay
Complimentary Room Upgrade (Subject to availability)
Complimentary newspaper in room
Complimentary snacks per stay in the bar room from 5.00 - 7.00 pm at the BW Premier Shaftesbury Kensington, BW Shaftesbury Paddington Court London, BW Shaftesbury Paddington Court Suites & Club Room. (Timing varies from property to another, please check with reservations).
Free Local calls and faxes